Experience
The roles behind the stories.
My work has spanned communications, technology implementation, enterprise proposals, analyst and advisor relations, and global content leadership. Across those roles, systems thinking has been the constant: noticing where the pieces don't fit, then making the whole thing work better. Here's the career history behind the case studies.
Hexaware Technologies
Director, Global Head of Content
November 2022–present
Lead a 10-person global content organization and serve as Editor-in-Chief for market-facing content, shaping editorial standards, enterprise messaging, and how the team works.
- Led content and messaging for the 2023 global brand refresh; advocated for a more coherent portfolio and authored naming and governance guidelines.
- Helped lead the website transformation, with company-reported organic traffic growth of 203% and increased engagement time of 210%.
- Led the evolution of enterprise content systems, including the digital asset library initially championed in my previous role.
- Rebuilt the content operating model around business-unit ownership, stronger editorial judgment, and accountability for useful outcomes—not just finished assets.
Senior Manager, Analyst & Advisor Relations
March 2020–November 2022
Prepared analyst and advisor evaluations, executive briefings, presentation narratives, and Q&A alongside business leaders and technical specialists.
- Coordinated complex evaluation submissions and helped prepare teams for engagements with firms including ISG, Gartner, and Forrester.
- Translated analyst feedback and market observations into clearer messages, evidence, and recommendations.
- Identified the enterprise content-discovery problem and initiated the digital asset management program later used across the company.
Mindtree
Senior Manager, Analyst & Advisor Relations
April 2017–March 2020
Led the development and coordination of analyst and advisor materials, from complex evaluations and executive briefings to narratives for advisor-influenced enterprise pursuits.
- Coached executives and subject-matter experts on positioning, proof points, customer outcomes, and answering difficult questions.
- Continued helping pursuit teams shape persuasive presentations and responses for major opportunities.
Marketing Manager, Agile Center of Excellence
October 2014–March 2017
Led content and messaging for the Agile Center of Excellence, turning technical delivery concepts into accessible thought leadership, presentations, and business-focused narratives.
Alongside this role, I continued working with Mindtree's large-deals team, helping integrate specialists' contributions, sharpen proposal arguments, and prepare client-facing presentations.
Salesforce Developer
October 2013–October 2014
Implemented and configured Salesforce solutions, mapped business workflows, and helped clients make the systems usable.
- Independently created more than 100 pages of illustrated technical and user documentation for a college implementation.
- That work led to an invitation to help write a major enterprise proposal and, subsequently, an ongoing place on the large-deals team.
Earlier communications and marketing work
How I worked my way through college. It makes me tired just thinking about it.
Freelance Marketing Consultant
August 2011–December 2013
Built websites and developed digital and print communications, marketing collateral, and brand materials for small businesses and nonprofit organizations, often managing projects from concept through delivery.
Communications Coordinator · Florida Certified Organic Growers and Consumers, Inc.
October 2010–April 2013
Served as the organization's primary marketing and communications resource, covering member outreach, events, digital content, email, media relations, and publications.
- Designed and launched a WordPress website and helped implement a Salesforce system for member and donor information.
- Developed the organization's first crisis communications plan, including response processes and spokesperson preparation.
- Built and coordinated FOG’s internship program, recruiting students and creating the application, handbook, learning plans, and onboarding process for structured, hands-on experience.
Education
University of Florida
B.S., Agricultural Education & Communication · Minor in Leadership